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The Millennial generation, which was first coined the “me generation,” is now becoming known as the “we” generation. Millennials are supporters of the sharing economy (think Uber & Airbnb) and believe in using their purchasing power to support socially- and environmentally-responsible companies.
According to a recent Brookings report,
millennials overwhelmingly responded with increased trust (91 percent) and loyalty (89 percent), as well as a stronger likelihood to buy from those companies that supported solutions to specific social issues (89 percent) [source].
I thought this would be a great opportunity to showcase brands in the realm of health food and healthy food subscription that have incorporated either a social or environmental giving tie-in into their brands. I’ve broken it down by type of charitable giving to make it easier to discern which brands you’d like to support by mission alone:
Food Brands with One-For-One Models
TOMS Shoes may have made the one-for-one model famous, but snack food and healthy food subscription services are now leveraging the same do-gooder model. A one-for-one model means that for every action you take as a consumer, a corresponding action is taken by a brand to give back. Here are our three favorites (and yes, I included our healthy snack delivery service because I love our mission!):
1. KUTOA makes healthful snack bars made from pure non-GMO ingredients and donates a snack to a child in need for every bar purchased. KUTOA has partnerships with WFP, Foundation Communities and Covenant House so that either vital multinutrient packs, KUTOA bars or fresh sandwiches are delivered to children in need.
2. SnackNation, our healthy food subscription service, gives back to fight malnutrition. For every snack box sent, SnackNation provides a one-month supply of multinutrient supplements to a malnourished child in a developing country via its partnerships with the Global Alliance for Improved Nutrition (GAIN) and 1,000 Days.
3. This Bar Saves Lives describes its mission as follows: “it’s simple: for every bar you buy, we give a packet of life-saving food to a child in need. we eat together.” This Bar Saves Lives makes healthful snack bars made with fruit and nuts and donates a nutrient pack to a child in need for every bar purchased through its non-profit partners, Edesia, Save the Children and Ananse Village.
Healthful Food Brands that Donate to Childhood Nutrition Issues
The following two brands give back to charities with missions to improve childhood nutrition.
4. Freshii, a “health casual” restaurant brand offering guests a nutritious and delicious meal on the go, has a partnership with Free The Children to help nourish and energize children and communities in the developing world. Their mission is to build school kitchens and vegetable gardens to accomplish this goal. When you purchase a limited edition reusable bowl, the proceeds go directly to fund these projects. 15,430 bowls build 1 kitchen and 1 garden, which provides over 100,000 lunches to kids every year.
5. Health Warrior has a strong partnership with the Whole Kids Foundation and is actually currently working with Whole Foods on a campaign called “Chia Bars for Salad Bars.” From August 27-September 16, Health Warrior will donate a portion of their Chia Bars sold at Whole Foods stores nationwide to the Whole Kids Foundation (so buy now!). Understanding the importance of this organization, Health Warrior is looking to sell half a million Chia Bars to break the record of funds raised for Whole Kids during a promotion, $25,000, which would be enough to build at least 10 salad bars in schools across the country. Research actually shows that kids with salad bars in their schools eat 3-4 times the number of vegetables as kids at schools without salad bars.
Healthful Food Brands that Donate to Environmental Charities
6. 16 Handles, a healthful frozen yogurt chain, has an interesting philanthropic project they take part in on a daily basis. Each store plants 16 trees per day through a partnership with Trees for the Future. Currently, 16 Handles has planted more than 150,000 trees to date.
7. Essential Living Foods makes ethically-sourced and sustainably-harvested Superfoods, including chocolate-covered goji berries. Their global trade partnerships help nourish sustainable agricultural practices and support meaningful development. They donate 1% of their profits to further environmental stewardship.
8. Mamma Chia makes healthy chia-based foods and beverages and has a few environmental tie-ins. Mamma Chia is a Certified B Corporation, a member of 1% For the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates 1% of gross sales to support farmers, community groups and organizations that are building healthy, local food systems.
9. Through “snacks brigades,” Sensible Portions (known for their amazing veggie straws) helps consumers capture their used snack bags and get them to TerraCycle. TerraCycle then processes these materials on an industrial scale to turn them into a material feedstock that can be used once again. Sensible Portions’ partnership with TerrraCycle has led to the establishment of 1,000 collection sites nationwide and contributed to the collection of over 4,000,000 packages that have been upcycled by TerraCycle and made into industrial products, park benches, and bike racks. In fact, Sensible Portions will be installing a TerraCycle back rack at their Lake Success headquarters this fall.
10. TERRA, the maker of healthful potato- and vegetable-based chips, has partnered with Seed Savers Exchange, a non-profit organization dedicated to the preservation of heirloom varieties of fruits and vegetables through the act of saving and sharing heirloom seeds.
From healthy food subscription to your favorite snacks, food brands are increasingly focusing not only on creating the most delicious products, but also products that have a larger (and charitable) purpose.
We’d love for you to sound off in the comments: Knowing that your food purchases can help change the world, will you be paying more attention to the labels or do you already? Are there other snacks and healthy food subscription services with charitable missions that we should know about?
If you’d like delicious and healthy snacks that give back delivered to your office, try a free sample of our office snack delivery service here.
If you’d like delicious and healthy snacks that give back delivered to your home, check out our snack delivery service for homes here.