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Twist it! Flip it! Shake it! No, we’re not talking about the old Bop It toys. We’re talking about Drnxmyth’s innovative packaging that houses fresh ready-to-drink cocktails from some of the best mixologists in the world.
In this episode, we talk to Drnxmyth Co-founder Brandon Schwartz about the early challenges and a-ha moments behind creating their revolutionary packaging, establishing (and re-establishing) their target consumers, and partnering with passionate mixologists worldwide to celebrate the ‘craft’ of craft cocktail-making.
Connect with Brandon Schwartz on LinkedIn
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Brand Builder is produced by Caroo.