Skip to main content
Brand Builder

170 | How This ‘Lone Wolf’ Entrepreneur Launched Ocean Spray’s First CBD Incubator with CarryOn Managing Director Chris Petersen

By February 25, 2024 April 22nd, 2024

Subscribe on Apple Podcasts | Subscribe on Stitcher | Subscribe on Spotify

portrait of managing director of carryon chris petersen


Ocean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator.

In this episode, we talk to CarryOn’s Innovation Lead and Managing Director Chris Petersen about the significance of behemoth brands entering the functional wellness space, the advantages of an Incubator operation, as well as its unique challenges. Chris also gets personal about the mindset shift that came with joining a corporate team after years of solo entrepreneurship and how he combines the best of both worlds for CarryOn.


CarryOn Wellness

Connect with Chris Petersen on LinkedIn

Have an idea for the show? Drop us a line!

Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Brand Builder is produced by Caroo.

Brand Builder archive

Leave a Reply

Share via
Copy link
Powered by Social Snap