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Ocean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator.
In this episode, we talk to CarryOn’s Innovation Lead and Managing Director Chris Petersen about the significance of behemoth brands entering the functional wellness space, the advantages of an Incubator operation, as well as its unique challenges. Chris also gets personal about the mindset shift that came with joining a corporate team after years of solo entrepreneurship and how he combines the best of both worlds for CarryOn.
Connect with Chris Petersen on LinkedIn
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Brand Builder is produced by Caroo.