Skip to main content
Brand Builder

159 | How This Reality TV Producer Pioneered the First High-Protein CBD Bar with Velobar Founder Brant Reiter

By May 12, 2021 April 16th, 2024

Subscribe on Apple Podcasts | Subscribe on Stitcher | Subscribe on Spotify


Sometimes your greatest idea hits you at the most unexpected time.

For Velobar founder Brant Reitner, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar.

From that moment until now, navigated a Wild West-style cannabis industry, creating and recreating an award-winning, high-protein CBD snack that can now be found in grocery stores, coffee shops, and gyms across the country.

In this episode, Brant demystifies the world of cannabis and takes us on the journey of Velobar, from breaking through loads of red tape to finding a niche customer base with fans nationwide. Plus, we announce the arrival of Brand Builder’s new co-host!



@velobarCBD on Instagram

Connect with Brant on LinkedIn

Have an idea for the show? Drop us a line!

Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Brand Builder is produced by Caroo.

Brand Builder archive

Leave a Reply

Share via
Copy link
Powered by Social Snap