You’ve heard the adage, “If you talk the talk, you’d better walk the walk.”
In today’s competitive marketplace, more and more brands are aligning themselves with nonprofits and community issues, using cause marketing to achieve brand loyalty. While this isn’t inherently a bad thing, some brands have been accused of cause-washing and failing to take the necessary steps to actually make a difference at every level of their brand.
This week, we’re joined by Michele Liddle, founder of The Perfect Granola and a shining example of what it means to ‘walk the walk’ and build a truly cause-based brand.
The Perfect Granola fights to end hunger at every level, donating 5% of profits and thousands of pounds of granola to homeless shelters and foodbanks every year, and hiring at-risk youth to provide them with the resources they need for bright futures.
In this episode, Michele reveals how she lets her personal mission drive her brand, and how she’s able to scale and grow all while spending zero dollars on a marketing budget.
@schroderhaus on Instagram
Connect with Michele on LinkedIn
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Brand Builder is produced by Caroo.