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Brand Builder

163 | How Kellogg is Leveraging a Startup Mentality to Master the Direct to Consumer Space with Kellogg’s Global D2C Director Jordan Narducci

By September 13th, 2021

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What happens when one of the world’s renowned CPG behemoths take on the emerging direct-to-consumer (D2C) space?

You may think they’d have it easy with endless resources, envious budgets and national access, but you’d be wrong.

This week, we’re joined by Caroo alumni Jordan Narducci, who now spearheads Kellogg’s budding D2C efforts. After launching D2C at emerging startups, he’s using these learnings to tackle Kellogg’s unique challenges in a scrappy and innovative way.

In this episode, Jordan gives us an insider look at how one of the world’s largest brands is taking on the world of D2C. He’ll also reveal the secret weapon that emerging brands can leverage to make massive gains in D2C and new trends Kellogg is keeping their eye on in the months to come.


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Brand Builder is produced by Caroo.

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