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Brand Builder

166 | How This Black Entrepreneur Built Chicago’s First CBD Brand… And His Own Fulfillment Center with Halfday CBD Co-founder Kameron Norwood

By November 15th, 2021

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When Kameron and his coworkers needed natural relief from their high-stress corporate jobs, Kameron developed Half Day CBD, Chicago’s first-ever CBD brand.

When COVID-19 halted Half Day CBD’s booming event activations at Chicago’s popular music festivals, Kameron and his team pivoted to e-commerce.

And when nightmarish 3PLs and fulfillment centers threatened his online customers’ experience, Kameron decided to build his own 3PL. Who does that?!

Where people see challenges, Kameron sees a new opportunity to build a life-changing brand. Not once, but twice.

In this inspiring episode, Kameron Norwood, co-founder of Half Day CBD and PackDash, reveals the surprising secrets and tested strategies that helped him navigate the stigmas of cannabis, launch his first brand and build an ecosystem to support it. Get ready for a crash course in hustling, being resourceful, and never letting roadblocks get in the way of your success.



Half Day CBD

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