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Brand Builder

Episode 117 | How to Name Your Brand for Maximum Recall, with Siegel+Gale Group Director of Naming Aaron Hall

By August 26th, 2019

Episode 117 | How to Name Your Brand for Maximum Recall

with Siegel+Gale Group Director of Naming Aaron Hall

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This week on Brand Builder, we’re talking about one of the most important aspects of your brand, yet one that so often ends up being accidental, un-strategic, or even an afterthought.

The name.

Whether it’s your brand or a new SKU or product, a name is the ultimate first impression. And if you do it right, a name can do a lot of work for you – set a tone or mood, impart critical information, or communicate a core value.

To tell us how to do it right, we’ve got Aaron Hall, the Group Director of Naming at Siegel+Gale.

Aaron has one of the coolest jobs in the world – he’s a professional namer.

We talk to Aaron about all things naming, and go deep into his process to find the perfect name.


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Brand Builder is a co-production of SnackNation and ForceBrands.

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