Skip to main content
Brand Builder

Episode 103 | How Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in America, with Health-Ade CEO and co-founder Daina Trout

By May 20, 2019 February 21st, 2020

Episode 103 | How Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in America

with Health-Ade CEO and co-founder Daina Trout

Subscribe on Apple Podcasts | Subscribe on Stitcher | Subscribe on Spotify

This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best tasting and highest quality kombucha you can buy.

One of the most fascinating things about the Health-Ade story is that they’ve successfully scaled the small batch, artisanal production that makes for great kombucha. It’s pretty crazy – they are the fastest growing company in all of refrigerated beverage, yet they still brew in 2.5 gallon glass jars. (They just have 250,000 of them.)

Dainia gets real and vulnerable in this interview. She talks about the highs and lows of building a business, dealing with the self doubt you feel as an entrepreneur, and even near death experiences that changed her perspective on life and business.

And of course, we dive into the tactical. Daina breaks down the leadership style that helped lead Health-Ade into the massive success it is today.  

Links

Join our Exclusive Facebook Group!

What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!

Facebook.com/groups/brandbuilderpod

Brand Builder is a co-production of SnackNation and ForceBrands.

Brand Builder archive

Leave a Reply

Skip to content
Share via
Copy link
Powered by Social Snap