Episode 103 | How Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in America
with Health-Ade CEO and co-founder Daina Trout
This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best tasting and highest quality kombucha you can buy.
One of the most fascinating things about the Health-Ade story is that they’ve successfully scaled the small batch, artisanal production that makes for great kombucha. It’s pretty crazy – they are the fastest growing company in all of refrigerated beverage, yet they still brew in 2.5 gallon glass jars. (They just have 250,000 of them.)
Dainia gets real and vulnerable in this interview. She talks about the highs and lows of building a business, dealing with the self doubt you feel as an entrepreneur, and even near death experiences that changed her perspective on life and business.
And of course, we dive into the tactical. Daina breaks down the leadership style that helped lead Health-Ade into the massive success it is today.
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