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Episode 129 | The Surprising Secret to Success in Brick & Mortar Retail, w/ Dylan’s Candy Bar Founder & CEO Dylan Lauren

By November 15th, 2019

Episode 129 | The Surprising Secret to Success in Brick & Mortar Retail

with Dylan’s Candy Bar Founder & CEO Dylan Lauren

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If you were only paying attention to the headlines, you’d be forgiven if you thought that the future of brick and mortar retail is a bleak one.

But brick and mortar isn’t dead – far from it. In fact, with digital-first players like Amazon getting in the game, pop-ups popping up left and right, and 8-figure investments in places like The Beverly Center in Los Angeles and Hudson Yards in New York, one could argue that we’re in a bit of a retail resurgence.

Still, retail strategy remains a sticking point for most brands. To help us uncover the secrets of brick and mortar success, we talk to Dylan Lauren, the CEO & Founder of Dylan’s Candy Bar.

Why Dylan? Because Dylan’s Candy Bar launched in 2001, and has thrived during this entire period of disruption and change.

Dylan’s Candy Bar is the largest confectionery emporium in the world with over 20 locations worldwide, including a new location in Hawaii. Their flagship NYC store is a cross between FAO Schwarz, Willy Wonka’s Chocolate factory, and Disneyland.

Success for Dylan’s lies in constantly creating fresh, memorable experiences that keep people coming back for more.

We also learn why Dylan conceives of the brand as a fusion of art, fashion, and lifestyle, plus the top lesson learned from her father, the iconic fashion designer Ralph Lauren.


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Brand Builder is a co-production of SnackNation and ForceBrands.

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