Episode 126 | How to Achieve Massive Scale by Breaking Into New Markets
with Ekoa co-founder & COO Alejandro Restrepo
A lot of brands looking to scale focus on optimizing and growing in the market they’re already in.
But at a certain point, you’ve got to think bigger. In order to achieve scale, you have to break into new markets. And that’s what this week’s episode is all about.
Alejandro Restrepo is the co-founder and COO of Ekoa, and he’s embarking on the ultimate market breakthrough – taking a successful suite of brands in Brazil and entering the U.S.
Ekoa is a line of all natural dried fruit bars, and their tagline says it all – discover simple. In this interview, Alejandro describes his strategy for breaking into the U.S., plus all the unexpected obstacles he encountered along the way.
He also talks about the meaning of brand, his four part framework for success, and why he personally ate more than 700 bars as part of Ekoa’s R&D.
- Listener spotlight: JOI
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