Episode 21 | How Peaceful Fruits Uses a ‘Chain of Discovery’ to Connect Consumers to the Amazon
with Evan Delahanty, Founder and CEO of Peaceful Fruits
Evan Delahanty is not a foodie.
Yes, the man who founded Peaceful Fruits, a company that makes honest, whole fruit snacks … was not all that into food at first.
So how did he end up at the helm of a company that’s changing the fruit snack game?
It’s all about connecting people and markets to the Amazon. Evan spent 27 months as a community economic development specialist in Pikin Slee, a remote village of Suriname accessible only by canoe. Giving back to this amazing place has become Evan’s life’s work, and Peaceful Fruits has been the conduit for doing just that.
- How do you know which ideas you should commit to, and which you should leave for someone else? Evan share his framework for evaluating these.
- We’ve heard a few times on this show that emerging brands should run with as lean a team as possible. This makes every hiring decision critical. Evan shares one question that will tell you whether or not an applicant has what it takes to join your squad.
- A Kickstarter campaign is actually a great way to launch a CPG brand. But what are best practices? Evan shares his experience and top tips.
- Why Evan started Peaceful Fruits, even though he admits he’s “not a foodie.” 3:54
- Why hiring team members with developmental disabilities is both good for society and good for business. 10:44
- How Peaceful Fruits takes consumers on a journey by creating a “chain of discovery.” 14:02
- Evan’s #1 hiring tactic. 19:18
- Kickstart your company with Evan’s Kickstarter best practices. 22:50
- Evan’s final advice for young entrepreneurs. 25:52
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.