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Episode 133 | How This Finnish Nomad Found his Calling Dealing ‘Shrooms, with Four Sigmatic Founder Tero Isokauppil

By December 16, 2019 March 8th, 2021

Episode 133 | How This Finnish Nomad Found his Calling Dealing ‘Shrooms

with Four Sigmatic founder Tero Isokauppila

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There’s do denying it. Mushrooms are magical.

There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl.

Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent plant and animal life on Earth.

Then there are the superfood mushrooms, many of which are adaptogens – meaning they support our nervous, endocrine, and immune systems, helping us recharge our energy when we feel depleted.

This week we learn all about building a brand around mushrooms from Tero Isokauppila, the founder of Four Sigmatic.

Four Sigmatic’s mission is to make medicinal mushrooms more accessible to everyone. They do this through their best selling mushroom coffee, mushroom elixirs, mushroom cocoas, and other fungi-based products.

Tero is passionate about dealing ‘shrooms. (His words.) He talks to us about how key hires can help create a brand that people connect with, why he never holds meetings, and the greatest challenge facing emerging CPG brands today.


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Brand Builder is a co-production of SnackNation and ForceBrands.

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