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Brand Builder

Episode 136 | How to Build a Brand That Stands for Something More, with Minna Founder Ryan Fortwendel

By January 20, 2020 February 6th, 2020

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From day one, Ryan Fortwendel wanted Minna sparkling tea to stand for something more. 

It’s evident in the name itself. The word Minna means “everyone,” and Ryan has spent the last few years creating a brand experience that lives up to this idea. 

It’s why he focuses so much on inclusivity and sustainability initiatives, and why he made giving back core to the brand’s DNA. 

As we learn in this week’s interview, Ryan spent years working for the legendary fashion house Marc Jacobs, which had a profound impact on how he conceives the idea of brand. We also go into the parallels between fashion and CPG, Ryan’s distribution strategy for 2020 and beyond, and why Ryan is so committed to doing things right from the beginning.


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Brand Builder is a co-production of SnackNation and ForceBrands.

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