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Brand Builder

Episode 115 | How to Maximize Your Brand’s Impact Through Masterful Storytelling

By August 12th, 2019

Episode 115 | How to Maximize Your Brand’s Impact Through Masterful Storytelling,

with Omaze CEO Ryan Cummins

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This week, a conversation with Omaze co-founder and CEO Ryan Cummins.

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes.

They’ve worked with a who’s-who of A-list celebrities, including the cast of Game of Thrones, George Clooney, the gang from It’s Always Sunny in Philadelphia… and that’s barely scratching the surface .

But what Omaze really does is tell stories. Their philanthropic model relies on getting consumers excited, and they do that through their incredibly creative campaigns. They’ve raised more than $150M for over 400 different charities.

Now that’s impact.

If you’re a mission-driven brand, you need to  leverage the power of storytelling in order to move your mission forward. That’s what this episode is about.


  • How storytelling and philanthropy inspired Ryan to found Omaze with partner Matt Pohlson.
  • Why Omaze practices radical candor when it comes to providing feedback, and an easy tactic to ensure feedback is communicated effectively.
  • How to become an effective  leader, and how to continually improve your leadership skills. 
  • How to transform fear and self-doubt into a powerful tool of self transformation.


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Brand Builder is a co-production of SnackNation and ForceBrands.

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