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Brand Builder

Episode 141 | The Surprising Forces Driving the Meat-Alternative Movement, with Outstanding Foods Co-Founder Bill Glaser

By March 2, 2020 March 5th, 2020

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What do you get when you throw a serial entrepreneur, a vegan chef, and Rob Dyrdek in the same room?

Turns out, the perfect plant-based pork rind. 

This week’s guest is Bill Glaser, the founder and CEO of Outstanding Foods. 

Outstanding make snack foods that are full of flavor and free of guilt – both because they’re nutritious, and because they are made completely sans animal products. 

Bill started the company with co-founder Chef Dave Anderson, who also happens to be the former lead product developer at Beyond Meat. 

Outstanding’s first product is the PigOut Pigless Pork Rinds… which are 100% plant-based. 

We talked to Bill about why loves high growth companies, why Outstanding is a decidedly judgment-free brand, and the surprising consumer forces driving the meat-alternative movement. And of course, we learn how Rob Dyrdek became a lead investor and ultimately helped him develop the brand. 


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Brand Builder is a co-production of SnackNation and ForceBrands.

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