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Brand Builder

Episode 86 | How Protes Flipped the Script on Chips

By January 23rd, 2019

Episode 86 | How Protes Flipped the Script on Chips,

with Protes CEO & co-founder Krik Angacian

Subscribe on Apple Podcasts | Subscribe on Stitcher


This week on Brand Builder: Protes, the pea-protein infused chip that’s pushing the envelope when it comes to functional food.

Co-founder and CEO Krik Angacian is a self described “no-B.S. guy” – and that trait actually shows up in the brand. Protes is all about transparency. They don’t claim to be anything other than what they are – a great tasting, better-for-you functional product, packed with high quality protein.

It also showed up in this interview, in the form of practical, no-B.S. tips for growing your business – like Krik’s low-budget tactic to learn exactly who your customer is. He also explains us why you should listen to everyone, but why success ultimately depends upon forging your own path.

And we can’t forget the amazing true story about the time Protes would’ve gone out of business, if not for the company-saving actions of a food scientist named Marv…

Oh… and check out their new look!



Brand Builder is a co-production of SnackNation and ForceBrands.

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