Episode 128 | Rebel With a Cause: How This Social Entrepreneur Beat the Odds & Built a $50M Brand
with Saffron Road CEO Adnan Durrani
When Saffron Road founder Adnan Durrani first started talking to investors about things like social entrepreneurship and multiple bottom lines, they looked at him “as if [he] had nine heads.”
But thirty years ago, Adnan saw the emerging Millennial consumer as the future of CPG, even if the wider business community wasn’t ready for a brand proposition that placed health, sustainability, and animal welfare at the forefront.
Today, Adnan’s big bet on Millennial values has paid off, and he sits at the helm of a $50 million brand: Saffron Road.
Saffron Road specialize in halal foods, and make world-cuisine inspired frozen meals, simmer sauces, and snack foods that are a hit with Millennial consumers.
Saffron Road was also at the center of a minor controversy that landed Adnan on CNN. Rather than panic, Adnan took a potential PR crisis and turned it into a win – while also strengthening the relationship with their most important partner.
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