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Episode 73 | How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

By November 5th, 2018

Episode 73 | How this UK CEO Is bringing the Ugly Truth to The States

with Ugly Drinks CEO Hugh Thomas

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This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond – today you can find them in 5000 UK stores – and this year they’ve been breaking into the States in a big way.

Ugly is a bit of an “anti-brand.” But that’s not to say it’s a “brand-less” product – not in the least. When everyone else is going for a minimalist approach, Ugly has chosen a bold aesthetic.

Ugly CEO and co-founder Hugh Thomas on the show this week joins us to talk about the origin story of the brand, plus their strategy for bringing the Ugly truth to the U.S.


Brand Builder is a co-production of SnackNation and ForceBrands.

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