This week on Brand Builder we talk to Lisa Curtis, the founder and CEO of Kuli Kuli, the company that is taking moringa mainstream. What’s moringa? Only the next great…
Jeff MurphySeptember 3, 2018
The next time an ROI-obsessed executive or board member questions why you're so heavily invested in something “fuzzy” like brand, throw this quote back at them: "We were able to…
Jeff MurphyAugust 27, 2018
"Millennials are the modern hippies. They go to Coachella and want the world to be a better place - that was the insight.” That's Livio Bisterzo, the CEO of Green…
Jeff MurphyAugust 24, 2018
Whether you’re switching up your diet to stay healthy, living with celiac disease, or just curious about the gluten-free trend, we’re here to break down what gluten is and why…
Monica LinaresAugust 22, 2018
CULVER CITY - August 15th, 2018 – SnackNation, the leading nationwide tech-enabled, better-for-you snack marketplace ranked 24th on the annual Inc. 5,000, the most prestigious ranking of the nation’s fastest-growing…
Jeff MurphyAugust 16, 2018
A few years ago, “incubation” wasn’t a term you really heard in CPG at all. That's definitely changed. Whether it’s Big CPG or a venture capital firm, the big strategics…
Jeff MurphyAugust 15, 2018
This week on Brand Builder we speak to someone who claims to have discovered the world’s healthiest nut. And by the looks of it, he’s on to something. Darin Olien…
Jeff MurphyAugust 13, 2018
When people in the food industry meet Robyn O’Brien for the first time, they often remark, “Funny, you don’t look like one of them.” “One of them,” presumably being the…
Jeff MurphyAugust 10, 2018
In today’s big, beautiful world of CPG, gaining a competitive edge is only getting tougher. Great ideas can be imitated, amazing customer service is expected, and price has to…
Jeff MurphyAugust 10, 2018
This week on the podcast we have Sisun Lee, the CEO and founder of Morning Recovery. Using functional ingredients that have been widely used by South Korean revelers for years,…
Jeff MurphyAugust 6, 2018
“Waste isn’t waste until you waste it.” Our guest this week claims to have discovered the most sustainable superfood on earth - and it’s something that most manufacturers were simply…
Jeff MurphyJuly 30, 2018
So how do you improve your own company culture? Imitation is one of the best ways to learn, take some pointers from these amazing company culture examples.
Ashley BellJuly 27, 2018
For our 50th episode, we have a classic conversation with Jason Nazar, an incredibly accomplished entrepreneur and Culture Builder extraordinaire. Jason is the founder and former CEO of DocStoc (which…
Jeff MurphyJuly 26, 2018
Functional ingredients seem to be all the rage. But what’s behind the functional ingredients craze in CPG these days? To find out, we spoke to two companies and three entrepreneurs…
Jeff MurphyJuly 25, 2018
What’s a healthy snacker to do about cravings? We recommend making a simple swap for a healthy and nutrition option...something that you can be proud of. No shame eating here.
Ashley BellJuly 19, 2018
This week we’ve got Zak Normandin, the co-Founder & CEO of Dirty Lemon Beverages Dirty Lemon make signature beverages around functional ingredients like charcoal, matcha, ginseng, and collagen, just to…
Jeff MurphyJuly 16, 2018
Our guest this week is Dr. John Izzo, author of six bestselling books, most recently releasing The Purpose Revolution, a manual to show leaders and companies how to transform their…
Jeff MurphyJuly 11, 2018
What does it take to bring a totally new product to the US market? How do you go about sourcing the highest quality option for a single-ingredient product? How do…
Jeff MurphyJuly 9, 2018
Can you turn a commodity into a brand? How do you take something familiar, and build a story around it? How do you make something old new again? Karma Nuts…
Jeff MurphyJuly 2, 2018
I think it’s fair to say that many entrepreneurs (or their investors) have an exit in mind as they're building their brand. It’s a familiar trope - work like crazy…
Jeff MurphyJune 25, 2018