What if you could combine the energy of a Samurai Warrior with the focus of a Buddhist monk? According to this week’s guest, this is precisely the promise of matcha.…
Jeff MurphyOctober 1, 2018
An employee’s last days at a company is just as crucial as their first. That's it's important to have an employee exit checklist to make the process simple!
Raisa ReyesSeptember 28, 2018
In a world of push notifications, emails, texts and phone calls, a camping trip can do wonders to help you disconnect so we’re sharing our favorite camping tips, recipes and healthy…
Monica LinaresSeptember 27, 2018
Bitsy’s is a brand with a message. They believe that good things come in small packages, that hope and success are inextricably linked, and that small acts of goodness can…
Jeff MurphySeptember 24, 2018
Office Managers (OMs) champion a positive work environment. They have all the answers, all the smiles…and all the office supplies. But what happens when OMs feel less than thrilled about…
Jeff MurphySeptember 22, 2018
We’ve talked a lot on this show about how your internal culture informs your external product and brand, and that is definitely still true. But this week we look at…
Jeff MurphySeptember 20, 2018
This week on Brand Builder we have Barry Turner, the founder of Lenny and Larry’s. Barry is a bit of a Renaissance man - he's a former competitive bodybuilder and…
Jeff MurphySeptember 17, 2018
Office Administrator vs. Office Manager: What’s the difference? While it’s easy to assume an Office Manager (OM) and an Office Administrator (OA) do the same thing, the two positions have…
Jeff MurphySeptember 14, 2018
What comes to mind when someone says the words "frozen food"? Probably dinosaur-shaped chicken nuggets, ice cream, or the long forgotten TV dinner hanging out in the back of your…
Jeff MurphySeptember 10, 2018
This week on Brand Builder we talk to Lisa Curtis, the founder and CEO of Kuli Kuli, the company that is taking moringa mainstream. What’s moringa? Only the next great…
Jeff MurphySeptember 3, 2018
The next time an ROI-obsessed executive or board member questions why you're so heavily invested in something “fuzzy” like brand, throw this quote back at them: "We were able to…
Jeff MurphyAugust 27, 2018
"Millennials are the modern hippies. They go to Coachella and want the world to be a better place - that was the insight.” That's Livio Bisterzo, the CEO of Green…
Jeff MurphyAugust 24, 2018
Whether you’re switching up your diet to stay healthy, living with celiac disease, or just curious about the gluten-free trend, we’re here to break down what gluten is and why…
Monica LinaresAugust 22, 2018
CULVER CITY - August 15th, 2018 – SnackNation, the leading nationwide tech-enabled, better-for-you snack marketplace ranked 24th on the annual Inc. 5,000, the most prestigious ranking of the nation’s fastest-growing…
Jeff MurphyAugust 16, 2018
A few years ago, “incubation” wasn’t a term you really heard in CPG at all. That's definitely changed. Whether it’s Big CPG or a venture capital firm, the big strategics…
Jeff MurphyAugust 15, 2018
This week on Brand Builder we speak to someone who claims to have discovered the world’s healthiest nut. And by the looks of it, he’s on to something. Darin Olien…
Jeff MurphyAugust 13, 2018
When people in the food industry meet Robyn O’Brien for the first time, they often remark, “Funny, you don’t look like one of them.” “One of them,” presumably being the…
Jeff MurphyAugust 10, 2018
In today’s big, beautiful world of CPG, gaining a competitive edge is only getting tougher. Great ideas can be imitated, amazing customer service is expected, and price has to…
Jeff MurphyAugust 10, 2018
This week on the podcast we have Sisun Lee, the CEO and founder of Morning Recovery. Using functional ingredients that have been widely used by South Korean revelers for years,…
Jeff MurphyAugust 6, 2018