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📊 12 Best SWOT Analysis Templates for Teams in 2024

By April 25, 2024 May 9th, 2024

Are you looking for a way to analyze your business or project strengths, weaknesses, opportunities, and potential threats?

Look no further! SWOT analysis templates are here to help.

These visually appealing, editable, and easy-to-use tools can assist you in identifying key areas of improvement and potential risks.

In this article, we will explore everything you need to know about paid and free SWOT analysis templates and how they can benefit your organization or project.

SWOT analysis is a strategic planning tool that helps organizations or individuals assess their current situation and plan for the future. It stands for Strengths, Weaknesses, Opportunities, and Threats.

Each of these elements represents different factors that can impact the success of a business or project. They are crucial for organizations because they provide a comprehensive overview of both internal factors and external factors that can affect their performance.

By understanding this SWOT matrix, businesses can make informed decisions and prioritize the most effective strategies to achieve their goals.

At SnackNation, we understand the importance of a well-executed SWOT analysis. That’s why our team of experts has carefully crafted various SWOT analysis templates to cater to different business needs.

With years of experience and extensive research, the employee templates we’ve chosen are designed to boost functionality and highlight your company’s strengths and weaknesses.

So get ready to explore them!

How We Chose the Best SWOT Analysis Templates

When it comes to business SWOT analysis templates, there are plenty of SWOT analysis examples available online, from super simple SWOT analysis templates to advanced business planning SWOT templates.

However, not all templates are created equal. Some may lack the necessary components, while others may be too complex and need tutorials. To ensure reliability, we offer the best resources for our readers.

✅ Why trust us? The SnackNation team consists of experts in various fields, including business strategy and marketing. We understand the importance of a well-executed SWOT analysis and have hands-on experience using different templates. Our team has carefully reviewed and tested these templates to ensure they meet the criteria for an effective SWOT analysis.

🏆 Our selection process: We’ve hand-picked the best templates based on the following criteria:

  • 🔍 Can be shared with team: Team management and collaboration are key when conducting a SWOT analysis. That’s why we made sure all of our selected templates allow easy sharing with your team members.
  • 👨‍💻 User-friendly interface: We understand that not everyone is tech-savvy. That’s why we selected templates that are easy to use and require minimal technical skills.
  • 🎨 Visually Appealing: Visuals can make a big impact when presenting information. Our selected templates have visually appealing designs that make the analysis process fun and help in easily understanding the data.
  • ✏️ Customization: Every business is different, and so are their SWOT analysis needs. Our selected templates offer customization options to cater to various business requirements.
  • 💰 Cost-effective: We understand the importance of budgeting for businesses. That’s why we selected templates that are either free or available at an affordable price.

 

Best SWOT Analysis Templates

12. Process Improvement SWOT Analysis by ClickUp

🏅 Best for: Identifying areas for improvement and implementing change

This template by ClickUp is designed specifically for businesses or teams looking to identify areas for improvement and implement change. It includes sections for strengths, weaknesses, opportunities, and threats, along with a section for process improvements and action items. This makes it a valuable tool for businesses or teams looking to streamline processes and increase efficiency.

❤️ Why we love this SWOT analysis template: Its comprehensive approach ensures that strategic planning is both thorough and actionable, making it a valuable tool for driving efficiency and fostering a proactive business environment.

👉 Try This ClickUp Template

✅ Pros:

  • Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats to process improvement.
  • Includes a section for process improvements and action items to implement findings from the analysis.
  • Can be integrated with your project management tool for easier workflow.

❌ Cons:

  • It may not be suitable for those who prefer a more traditional approach to SWOT analysis.

 

11. Competitive Analysis Template by Wrike

🏅Best for: Conducting a SWOT analysis on competitors

This template is designed specifically for businesses or teams looking to conduct a SWOT analysis on their competitors. My favorite thing about Wrike’s Competitive Analysis Template is the space for competitive advantages and areas of improvement. It is ideal for businesses or teams looking to stay ahead in the market.

❤️ Why we love this SWOT analysis template: The template’s clear structure simplifies the process of conducting a detailed analysis, helping to identify practical insights that can inform strategic business decisions.

👉 Try This Wrike Template

✅ Pros:

  • Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to competitors.
  • Includes a section for competitive advantages and areas of improvement to inform your own business strategy.
  • Can be customized to fit different industries and markets.

❌ Cons:

  • It may not be suitable for those who are not conducting a competitive analysis.

 

10. Meta-SWOT by Miro

🏅Best for: Conducting a SWOT analysis with data visualization

For those who prefer a data-driven approach, this template by Miro is the perfect choice. It allows you to input numerical data and generate charts and graphs within your SWOT analysis. This SWOT template makes identifying trends and patterns in your organization’s performance easier. The template also includes sections for strengths, weaknesses, opportunities, threats, and a detailed analysis of each quadrant.

❤️ Why we love this SWOT analysis template: Meta SWOT combines the power of data visualization with SWOT analysis for a more in-depth understanding of your organization’s performance.

👉 Try This Miro Template

✅ Pros:

  • Data-driven approach allows for a more accurate and objective analysis.
  • Customizable charts and graphs make it easier to understand and present data.
  • Detailed analysis sections provide valuable insights for decision-making.

❌ Cons:

  • It may not be suitable for those who are unfamiliar with data analysis.

 

9. Marketing SWOT Analysis by monday.com

🏅Best for: Analyzing marketing strategies and identifying areas for improvement

This template by monday.com is designed specifically for marketing-related businesses or teams. The monday.com Marketing SWOT Analysis features sections for each category and a section for marketing strategies and action items. You’d be hard-pressed to find a more effective tool for evaluating and improving current marketing strategies.

❤️ Why we love this SWOT analysis template: This template stands out because it assists in identifying key factors in each SWOT category and helps in directly translating these insights into practical strategies and tasks.

👉 Try This monday.com Template

✅ Pros:

  • Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to marketing strategies.
  • Includes a section for marketing strategies and action items to implement findings from the analysis.
  • Can be customized to fit different marketing strategies and campaigns.

❌ Cons:

  • It may not be suitable for those not in the marketing industry.

 

8. SWOT Analysis by Notion

🏅Best for: Detailed analysis and organization

Notion’s SWOT Analysis template includes sections for each quadrant, prompts, and questions to guide your analysis. Additionally, there are sections for identifying key stakeholders and conducting a risk assessment. You can also use a personal SWOT analysis template to fit your specific needs and discover your internal strengths.

❤️ Why we love this SWOT analysis template: It is an easy-to-download template that provides a thorough and organized structure for conducting a SWOT analysis. Its versatility makes it an effective tool for individuals and businesses to identify internal advantages and address potential challenges.

👉 Try This Notion Template

Pros:

  • It offers a detailed breakdown of each quadrant, helping you identify specific areas for improvement or potential risks.
  • The risk assessment section provides a valuable tool for risk management.
  • Customizable features make it suitable for various industries and projects.

Cons:

  • This template may be overwhelming for those who prefer a simpler approach. It requires a paid subscription to Notion.

 

7. Basic SWOT Analysis Template by Smartsheet

🏅Best for: A simple and straightforward SWOT analysis

This template is perfect for those who prefer a more basic and traditional approach to conducting a SWOT analysis. Perhaps the most interesting aspect of this template is the summary section, which consolidates key findings.

❤️ Why we love this SWOT analysis template: It provides a straightforward approach to conducting a SWOT analysis. This ensures users can easily grasp the key takeaways without getting lost in details, enhancing the effectiveness of the SWOT analysis.

👉 Try This Smartsheet Template

✅ Pros:

  • Includes all necessary components for a basic SWOT analysis.
  • Can be easily used by businesses or teams of any size or industry.
  • Clean and organized layout makes it easy to navigate and understand.

❌ Cons:

  • It may not be suitable for those who require a more in-depth analysis.

 

6. Work SWOT Analysis Template by ClickUp

🏅Best for: Project management and tracking progress

If you’re looking for a SWOT analysis template that integrates with your project management tool, this one by ClickUp is perfect for you. It allows you to conduct a SWOT analysis within your project timeline, making tracking progress and implementing action items easier. This SWOT matrix template includes sections for strengths, weaknesses, opportunities, threats, and action items, along with a progress bar to monitor completion.

❤️ Why we love this SWOT analysis template: It combines SWOT analysis with project management, making it a practical tool for businesses or teams.

👉 Try This ClickUp Template

✅ Pros:

  • Integrated within your project management tool for easier workflow.
  • The progress bar helps track completion and measure success.
  • Includes all necessary components for a SWOT analysis in one template.

❌ Cons:

  • It may not be suitable for those who prefer a more traditional approach to SWOT analysis.

 

5. SWOT Analysis Template by Miro

🏅Best for: Visual thinkers and team collaboration

This template by Miro is great for teams, even small businesses, that prefer a visual approach to SWOT analysis. It allows multiple team members to communicate and brainstorm together in real-time. The template includes quadrants with space to input strengths, weaknesses, opportunities, threats, and sections for action items and next steps. Plus, you can customize the colors and visuals to match your brand or project.

❤️ Why we love this SWOT analysis template: This template encourages teamwork and creativity while providing a clear SWOT framework.

👉 Try This Miro Template

Pros:

  • It offers a visually appealing and organized layout that is easy to follow.
  • Real-time collaboration allows for more efficient and effective analysis.
  • Customizable features make it suitable for different types of businesses or projects.

Cons:

  • This template may not be suitable for those who prefer a more traditional approach.

 

4. Notion’s SWOT Analysis

🏅Best for: Simple and straightforward analysis

This template by Notion is an excellent choice for businesses that prefer a more simplistic approach to SWOT analysis. The layout is clean and organized, making it easy to follow and understand.

❤️ Why we love this SWOT analysis template: The ability to customize and add visuals also allows for adaptation to specific organizational needs, and makes it a versatile choice for strategic planning.

👉 Try This Notion Template

✅ Pros:

  • Clean and organized layout allows for easy navigation and understanding.
  • Includes all necessary components for a basic SWOT analysis.
  • Can be customized to fit different industries or projects.

❌ Cons:

  • It may not be suitable for businesses or teams that require a more comprehensive analysis.

 

3. SWOT Toolkit by Notion

🏅Best for: Comprehensive and collaborative SWOT analysis

This SWOT analysis template supports a thorough and collaborative approach to strategic planning. Its customizable layout is adaptable to various industries and project scopes. Additionally, the template enhances team interaction by allowing members to contribute and modify content, facilitating a more dynamic and inclusive planning process.

❤️ Why we love this SWOT analysis template: The capability to tailor and collaborate within the template makes it a standout choice for organizations aiming to engage all stakeholders in the analysis process.

👉 Try This Notion Template

✅ Pros:

  • Includes all necessary components for a detailed SWOT analysis with sections for collaboration and feedback.
  • Can be customized to fit different industries or projects.
  • Clean and organized layout makes it easy to navigate and understand.

❌ Cons:

  • It may require some time to familiarize yourself with the template and its features.

 

2. SWOT-Based Strategies by Miro

🏅Best for: Developing actionable strategies based on SWOT analysis

This SWOT analysis template from Miro is particularly effective because it guides businesses through identifying their strengths, weaknesses, opportunities, and threats, and aids in the creation of a strategic plan of action.

With elements like a strategy canvas, team leaders can facilitate the visualization of potential moves, create an actionable plan, and translate their analyses into concrete steps for improvement and change.

❤️ Why we love this SWOT analysis template: This comprehensive approach helps ensure that insights gained from the SWOT analysis are effectively implemented, enhancing overall business performance.

👉 Try This Miro Template

Pros:

  • Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats.
  • Includes a strategy canvas and action plan to implement findings from the analysis.
  • Can be customized to fit different industries or projects.

Cons:

  • It may not be suitable for businesses or teams that require a more basic SWOT analysis.

 

3. Decision Making SWOT Analysis by ClickUp

🏅Best for: Decision-making and strategic planning

This SWOT analysis template by ClickUp is highly effective because it is specifically tailored for strategic planning and decision-making. Its layout includes distinct sections for analyzing strengths, weaknesses, opportunities, and threats, coupled with dedicated areas for key decisions and action plans.

❤️ Why we love this SWOT analysis template: This structured approach ensures thorough analysis and aids in translating insights into practical, strategic actions, making it a valuable asset for any business or team focused on making informed decisions.

👉 Try This ClickUp Template

Pros:

  • Provides a clear and organized structure for conducting a SWOT analysis with a focus on decision-making.
  • Includes sections for key decisions and action items to implement findings from the analysis.
  • Can be integrated with your project management tool for easier workflow.

Cons:

  • It may not be suitable for those who prefer a more traditional approach to SWOT analysis.

 

Benefits of SWOT Analysis Templates

📊 Save time and effort

Using a SWOT analysis template can save you time and effort by providing a pre-made structure for your analysis. This allows you to focus on the content and insights rather than spending time creating a layout or format from scratch.

👥 Encourage collaboration

Many SWOT analysis templates include sections for an employee directory, allowing team members to collaborate and provide feedback. This fosters a collaborative approach to the analysis, allowing for the sharing of different perspectives and ideas.

📈 Provide structure and clarity

The structured layout of SWOT analysis templates makes it easier to organize your thoughts and present information to employees in a clear and concise manner. This helps with understanding the findings and aids in making informed decisions based on the analysis.

 

Tips on How to Use SWOT Analysis Templates

👍 Clearly define your objectives

Before starting the SWOT analysis, clearly understanding what you are trying to achieve is vital. This will help guide your analysis and ensure you focus on relevant factors.

👍 Involve a diverse group of stakeholders

To get a well-rounded and comprehensive analysis, involving a diverse group of stakeholders is beneficial. This can include team members from different departments, customers, and even industry experts.🤝

👍 Utilize visuals

Visuals such as charts, graphs, and diagrams can help present the findings of your SWOT analysis in an easy-to-understand format. These can also be used to compare and contrast different factors, making it easier to identify patterns and trends.

 

Common Mistakes to Avoid with SWOT Analysis Templates

❗️Not conducting a thorough analysis

Solution: Take the time to thoroughly research and evaluate each category in your SWOT analysis.

❗️Not involving a diverse group of stakeholders

Solution: Make an effort to involve team members from different departments, customers, and industry experts in your SWOT analysis.

❗️Not using the findings to inform decision-making

Solution: After conducting a SWOT analysis, it is important to use the insights and recommendations to inform future strategies and decision-making while developing an action plan.


People Also Ask These Questions About SWOT Analysis Templates

Q: What is a SWOT analysis template?

  • A: A SWOT analysis template is a pre-made structure or format for conducting a SWOT analysis. It includes sections for strengths, weaknesses, opportunities, and threats and can be customized to fit different industries and objectives.

Q: What elements are typically included in a SWOT analysis template?

  • A: The typical elements of a SWOT analysis template are strengths, weaknesses, opportunities, and threats. These can be further broken down into subcategories or include additional sections such as competitive analysis or recommendations.

Q: Can a SWOT analysis template be customized?

  • A: Yes, a SWOT analysis template can be customized to fit specific tasks, industries, markets, or objectives. Additional sections or categories can be added or removed to tailor the analysis to your needs.

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