There's no getting around it, success in CPG requires this one thing: Repeat purchase. But how do you get someone not just to try your product, but to come back…
Jeff MurphyFebruary 17, 2020
There’s one question that emerging premium CPG brands need to ask themselves: Do you want to be a unicorn... or do you want to ride the skate ramp to success?…
Jeff MurphyFebruary 10, 2020
CULVER CITY, CA -- February 4th, 2020 -- SnackNation, the country’s leading workplace experience services company, today announced an expanded offering that will help companies everywhere design the workplaces they…
Jeff MurphyFebruary 4, 2020
Sometimes a brand is more than a brand. It’s the culmination of a life spent in the service of an idea. This week our guest is William Siff, the founder…
Jeff MurphyFebruary 3, 2020
From day one, Ryan Fortwendel wanted Minna sparkling tea to stand for something more. It’s evident in the name itself. The word Minna means “everyone,” and Ryan has spent the…
Jeff MurphyJanuary 20, 2020
We all love success stories… and we’ve told a lot of those on this podcast. But what we haven’t done as much of is shine a light on a success story…
Jeff MurphyJanuary 13, 2020
Office pets lower stress, increase well-being, and improve things like collaboration and productivity. Here are 9 other ways pets are great for your office.
Jeff MurphyJanuary 10, 2020
Resilience is like a super power. It gives us the ability to turn our challenges into our successes. What's more, resilience is also a skill, something you can cultivate and get better at with…
Jeff MurphyJanuary 6, 2020
There's do denying it. Mushrooms are magical. There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl. Mushrooms and other fungi are some…
Jeff MurphyDecember 16, 2019
When we think about training for high performance, we usually think about training our bodies. We might even think about working our craft. But how often do we consider training…
Jeff MurphyDecember 9, 2019
It’s the Monday after Thanksgiving, and if you’re anything like me, you’re thinking about one thing right now… Pizza. This week, we revisit an interview with MOD Pizza co-founder and…
Jeff MurphyDecember 2, 2019
This week we learn how Evan and the Michel et Augustin team are taking an iconic French brand and starting over in the states. Evan also talks about the “Share a…
Jeff MurphyNovember 25, 2019
If you were only paying attention to the headlines, you’d be forgiven if you thought that the future of brick and mortar retail is a bleak one. But brick and…
Jeff MurphyNovember 18, 2019
When Saffron Road founder Adnan Durrani first started talking to investors about things like social entrepreneurship and multiple bottom lines, they looked at him “as if had nine heads.” But…
Jeff MurphyNovember 11, 2019
Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps…
Jeff MurphyNovember 4, 2019
A lot of brands looking to scale focus on optimizing and growing in the market they’re already in. But at a certain point, you’ve got to think bigger. In order…
Jeff MurphyOctober 28, 2019
This week on Brand Builder, we hear from Oliver Bogner, the CEO and founder of brandable. Brandable is a CPG platform focused on innovating, curating and creating brands that enable…
Jeff MurphyOctober 21, 2019
What does your brand stand for? If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to…
Jeff MurphyOctober 14, 2019
This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business and Jordan's former professor. Brenda is…
Jeff MurphyOctober 7, 2019
This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business and Jordan's former professor. Brenda is…
Jeff MurphySeptember 30, 2019