31 Best Swag Bag Ideas For Work, Events, & Clients In 2021

Q: Q: How many items generally go into a swag bag?

A: About 3 to 5 items generally go into a swag bag .

Swag: If you have it, they will come. People love swag, all swag, whether it’s personalized, funny, or delightfully practical. Some people even see swag as part of their lifestyle.

“Swag! Stuff we all get. I basically decorated my condo for free with all of my swag!” – Michael Scott, The Office

“Swag! Stuff we all get. I basically decorated my condo for free with all of my swag!” - Michael Scott Click To Tweet

And you know what people love more than standalone swag? Swag bags!

What is a swag bag?

A swag bag is an assortment of promotional items, usually which share a unifying theme and come packaged in a literal bag or box.

Swag bags turn heads. (I can get all that for free?) Swag bags go fast at corporate events. (I will skip lunch to snag one of those bags!) Swag bags make people feel like kids at Christmas. (I can’t believe this is all for meeee!)

While people love any kind of swag bag, if you package and theme your swag thoughtfully, you can create bags people talk about for years. Start your journey to the perfect swag bag with the ideas below.

Table of Contents

Swag Bag Ideas For Events

Heading to New York for your next event or trade show? The right event swag will help you make a stunning first impression and a memorable impact on clients and prospects.

1) The Safe Bet

Products to include:

American Apparel Unisex ($7.02 to $31.88)
Swag.com Socks ($9.46 to $19.55)
Custom Blue Light Glasses ($4.00 to $6.33)
Low-Profile Swag Cap ($10.52 to $17.74)

What is it? An assortment of absolutely classic swag-bag items.

Why this is a great swag bag idea: It’s okay to simply delight recipients. You don’t always have to surprise or shock them. Like a gift card, this swag bag idea is appropriate for all audiences and all occasions.

Price: $31.00 – $75.50

Customizable? Yes

Where to get it: The Safe Bet Swag Bag Idea

2) The Starter Kit

Products to include:

What is it? A presentation-ready custom swag box packed with enough branded swag to deck your clients out for a casual day at the office. It includes a super-soft hoodie and a t-shirt, plus accessories such as the Classic Dad Hat and a Soft Touch Journal.

Why this is a great swag bag idea: This Swag bag delivers the kind of quality items that recipients will want to use for a long time. When you see someone wearing a swag cap from three years ago, that is the kind of swag that you get with SwagUp. Every time they doodle in their notebooks or pop on their cap to run some errands, they’ll feel glad they were gifted such a quality swag bag.

Price: $109.27

Customizable? Yes

Where to get it: The Starter Kit

3) Eco-Friendly

Products to include:

Bamboo Stainless Tumbler ($19.63 to $83.99)
Recycled Cotton Tote Bag ($2.83 to $10.24)
The Eco Tacoma ($3.92 to $18.53)
Reusable Straw ($8.81 to $10.55)

What is it? An eco-friendly wish list including a steel tumbler, a journal, a beautiful rose-gold straw, and a recycled cotton tote to hold it all.

Why this is a great swag bag idea: This eco-chic swag bag idea showcases your environmental responsibility, conscientiousness, and unmatched sense of style.

Price: $31.17 – $120.02

Customizable? Yes

Where to get it: Eco-Friendly Swag Bag Idea

4) Stylish Traveler

Products to include:

Colored Canvas Drawstring ($9.56 to $18.90)
Woodgrain Luggage Tag ($3.64 to $5.02)
TOPO Dopp Kit ($40.28 to $50.91)
EOS Lip Balm ($4.67 to $11.64)
Lennox Toothbrush ($0.99 to $1.82)

What is it? Everything recipients need to travel in comfort and style, including a woodgrain luggage tag and a compact dopp kit.

Why this is a great swag bag idea: People you meet at an event could very well be frequent business travelers, so they’ll love, appreciate, and absolutely use all the items in this bag.

Price: $57.39 – $82.61

Customizable? Yes

Where to get it: Stylish Traveler Swag Bag Ideas

5) Portable Game Night

Products to include:

Playing Cards 1.0 ($4.22 to $9.99)
Mind Trap 3D Puzzle ($4.49 to $6.16)
2 Dice Set ($17.41 to $19.04)
Custom Drawstring Bag ($7.85 to $16.46)

What is it? A variety of lightweight and low-maintenance games and a customized drawstring bag.

Why this is a great swag bag idea: Recipients will have everything they need to host an impromptu game night anywhere. They can use these items to invigorate networking during events and conferences and maybe even strike up some airport conversations.

Price: $33.97 – $51.65

Customizable? Yes

Where to get it: Portable Game Night Swag Bag Idea

Clothing & Apparel Swag Bag Ideas

Branded apparel makes the perfect promo. When people wear your name, designs, and colors, it’s like the ultimate endorsement. When someone sees a friend wearing a t-shirt with your name on it, they’ll feel instant warmth toward your brand and maybe even look you up if they’ve never heard of you.

6) Stay Warm

Products to include:

North Face Canyon Fleece ($82.93 to $161.42)
Customizable Gloves ($2.97 to $5.50)
Fully Custom Scarf ($12.90 to $16.90)
Custom Beanie ($6.68 to $9.82)

What is it? A treasure trove of cozy goods, including a fleece and a beanie, to warm up recipients’ bodies and hearts.

Why this is a great swag bag idea: These customized winter classics come together to make a bag that wows as effectively as it warms.

Price: $105.48 – $193.64

Customizable? Yes

Where to get it: Stay Warm Swag Bag Idea

7) Fun In The Sun

Products to include:

Custom Aviators ($4.66 to $10.66)
Roll-up Beach Blanket ($19.63 to $49.96)
Beach Ball Stress Reliever ($1.19 to $4.07)
Laguna Flip Flops ($12.34 to $16.34)

What is it? Sunglasses, flip flops, and other accessories to help recipients get the most fun out of any day in the sun.

Why this is a great swag bag idea: This bag can make anyone feel good. They’ll remember the amazing vacations of their past and start looking forward to future getaways.

Price: $37.82 – $81.03

Customizable? Yes

Where to get it: Fun In The Sun Swag Bag Idea

8) Casual Friday

Products to include:

Swag.com Zipup ($25.75 to $109.49)
Marine Layer Joggers ($69.52 to $110.75)
RuMe BFold ($8.17 to $31.46)
Port Authority Beanie ($8.63 to $15.85)

What is it? An entire runway-ready athleisure ensemble, perfect for casual or remote work days.

Why this is a great swag bag idea: Chic clothing that’s actually comfortable? Your recipients will get tons of use out of these gifts. They might even wear some of the pieces every day.

Price: $98.61 – $236.18

Customizable? Yes

Where to get it: Casual Friday Swag Bag Idea

9) Zip It Up

Products to include:

Unisex Terry Zip Hoodie ($44.78 to $69.15)
Luke Zip Pouch ($5.83 to $11.13)
Striped Canvas Zipper Tote ($8.17 to $20.38)

What is it? Handy bags and a hoodie, all featuring the classic, no-fuss zipper.

Why this is a great swag bag idea: Stylish essentials featuring handy zippers make it easy to zip up and go.

Price: $58.78 – $100.66

Customizable? Yes

Where to get it: Zip It Up Swag Bag

Tech Swag Bags

Tech swag bags perfectly balance practicality with that wow-factor. Everyone needs phone chargers, earbuds, and adapters, but these items still exude an aura of luxuriousness when perfectly presented in a snazzy swag bag.

10) Digital Nomad

Products to include:

Orbit Charger ($12.01 to $44.97)
Asobu Flavour U See ($24.36 to $90.09)
Yoga Mat And Case ($18.14 to $22.45)
Note Cube ($6.14 to $7.78)

What is it? Work-from-home comfort in a bag.

Why this is a great swag bag idea: With remote work skyrocketing in 2020 and likely beyond, everyone will want these work-from-home essentials.

Price: $60.65 – $165.29

Customizable? Yes

Where to get it: Digital Nomad Swag Bag Idea

11) Turn Up The Music

Products to include:

Outdoor Speaker ($43.63 to $84.11)
Skullcandy Wireless Buds ($69.99 to $154.29)
Tangle-Resistant Earbuds ($12.54 to $16.50)

What is it? Three different ways to deliver sweet, sweet tunes from your favorite audio device to your eager ears.

Why this is a great swag bag idea: Practically everyone loves music, and therefore practically everyone will love receiving a new way to listen to it.

Price: $79.83 – $103.27

Customizable? Yes

Where to get it: Turn Up The Music Swag Bag Idea

12) Tech Enthusiast

Products to include:

Utility Tote ($26.17 to $63.37)
Tile Mate ($27.91 to $56.24)
RFID Phone Wallet ($6.43 to $26.97)

What is it? An assortment of tech and gear that makes surviving everyday life easier and more enjoyable.

Why this is a great swag bag idea: These giveaways manage to be practical and exciting at the same time, appealing to the pragmatic, the picky, and everyone in between.

Price: $110.48 – $216.46

Customizable? Yes

Where to get it: Tech Enthusiast Swag Bag Idea

13) Social Media Addict

Products to include:

CHRGR Powerbank Kit ($24.01 to $41.37)
UVC Wireless Earbuds ($31.33 to $85.62)
Rustico Mask ($15.71 to $17.29)
Custom Vinyl Stickers ($0.34 to $0.94)

What is it? Tech and accessories to please anyone with multiple social media accounts and multiple devices.

Why this is a great swag bag idea: It’s perfect for every modern social media guru. This bag includes everything they need to stay powered up and lookin’ good as they create charming Tweets, Tik Toks, or stories.

Price: $44.07 – $192.66

Customizable? Yes

Where to get it: Social Media Addict Swag Bag Idea

Inexpensive Swag Bag Ideas

Keep your swag bag items cost-effective to get more impact from your money. Check out the gift ideas below to hand out goodie bags and promotional products to delight plenty of people without breaking the bank. (After all, the best swag bag is the one that respects your budget.)

14) Under $30

Products to include:

Cotton Mesh Market Bag ($5.99 to $14.24)
Glass Can Taster ($2.50 to $21.67)
Eco Bound Notebook ($6.54 to $9.36)

What is it? A low-cost gift bag idea that delivers substance and style on a slim budget.

Why this is a great swag bag idea: Recipients will use these items regularly during picnics, trips to the open-air market, and maybe even a music fest.

Price: $15.03 +

Customizable? Yes

Where to get it: Under $30 Swag Bag Idea

15) Under $50

Products to include:

Next Level Unisex Cotton Tee ($6.24 to $29.21)
Pismo Bottle ($6.54 to $30.96)
Classic Aluminum Bottle ($4.79 to $22.87)
Square Charger ($8.59 to $28.62)

What is it? Budget-friendly classics that look and feel premium when you add personalization.

Why this is a great swag bag idea: It yields a high return on investment. All these practical items will wow recipients, who in turn, will get plenty of use or wear out of each marketing gift.

Price: $26.16+

Customizable? Yes

Where to get it: Under $50 Swag Bag Idea

16) Under $100

Products to include:

Olanta Mug ($6.54 to $30.96)
Tech Taco ($1.63 to $15.02)
Pop Pouch ($3.61 to $19.82)
Square Charger ($8.59 to $28.62)
4oz Hand Sanitizer ($9.28 to $11.66)

What is it? A spread of small but mighty items that seems more expensive than it actually is.

Why this is a great swag bag idea: You can’t afford to purchase anything people consider throwaway items. These crowd-pleasers from promotional swag company, Swag.com, might just become your recipients’ new desktop staples.

Price: $34.26+

Customizable? Yes

Where to get it: Under $100 Swag Bag Idea

Funny Swag Bag Ideas

Corporate gifts and corporate swag can have a tendency to take itself too seriously. Break the mold by offering playful, yet practical, gift items tied together with quirky themes.

17) Germaphobe’s Companion

Products to include:

Lens Cloth ($6.37 to $13.64)
UV Sanitizer Bottle ($54.54 to $106.28)
8oz Hand Sanitizer ($9.97 to $12.62)
UV Sanitizing Clock ($44.70 to $205.57)

What is it? A tactical toolkit for anyone who loathes the idea of germs.

Why this is a great swag bag idea: Some people used to taunt the cautious germaphobe, but after the COVID-19 pandemic of 2020, germaphobia might just be all the rage.

Price: $106.89 – $203.74

Customizable? Yes

Where to get it: Germaphobe’s Companion Swag Bag Idea

18) Distract The Kids

Products to include:

Fidget Spinner ($1.49 to $5.44)
Color Quest Coloring Book ($11.65 to $26.95)
Puzzle ($15.81 to $43.31)
Dr. Seuss’s ABC ($11.65 to $26.95)

What is it? Books and toys to keep kids busy for a few hours, or at least a few minutes.

Why this is a great swag bag idea: When you give this bag, you’re actually giving busy parents something priceless: the gift of quiet time.

Price: $48.56 – $98.62

Customizable? Yes

Where to get it: Distract The Kids Swag Bag Idea

19) Water, Water Everywhere

Products to include:

48” Auto Umbrella ($24.95 to $60.30)
Solar Waterproof Speaker ($43.63 to $56.73)
Waterproof Storage Pouch ($1.63 to $2.11)
26L Waterproof Duffel ($21.81 to $30.52)

What is it? Essentials to waterproof your life.

Why this is a great swag bag idea: Rain surprises us constantly, yet so few of us are always prepared for it. This bag will help anyone be the one who’s always ready for an unforecasted shower.

Price: $78.76 – $118.54

Customizable? Yes

Where to get it: Water, Water Everywhere Swag Bag Idea

20) Super-Serious Hat Society

Products to include:

Custom Earflap Beanie ($9.16 – $13.00)
Flexfit Adult Visor ($11.28 to $17.81)
Trucker Hat ($10.45 to $17.67)

What is it? All the customized hats anyone could ever want.

Why this is a great swag bag idea: Just one bag will keep anyone’s head stylish and covered throughout all the seasons. (Who doesn’t want a hat for any occasion?)

Price: $30.89 – $48.48

Customizable? Yes

Where to get it: Super-Serious Hat Society Swag Bag Idea

Swag Bag Ideas For Wellness

Good-for-you freebies and gadgets play well with all audiences for all occasions, from large fundraising soirees to tight-knit team picnics. Give wellness swag to cultivate a sense of long-lasting gratitude.

21) Health Nut

Products to include:

Yoga Mat and Case ($18.14 to $22.45)
Jog Strap Plus ($6.68 to $9.80)
Resistance Band ($3.96 to $5.63)
Asobu Orb Water Bottle ($19.10 to $32.60)

What is it? Yoga, jogging, and a little strength training bundled together for fab fitness fun.

Why this is a great swag bag idea: It’s empowering! These items could be the little boost someone needs to recharge or even stay on top of their fitness routine.

Price: $47.88 – $70.48

Customizable? Yes

Where to get it: Health Nut Swag Bag Idea

22) Zen Master

Products to include:

Verdant Garden ($71.93)
Gem Diffuser ($54.37 to $72.28)
Aromatherapy 8oz Candle ($12.85 to $15.16)
Secret NY Coloring Book ($16.90 to $32.77)

What is it? Pure relaxation gifted in the form of plants, fragrances, and some soothing coloring.

Why this is a great swag bag idea: We’re all a little stressed from time to time. This bag provides a much-needed infusion of zen where and when it’s needed

Price: $156.54 – $192.61

Customizable? Yes

Where to get it: Zen Master Swag Bag Idea

23) Spa Day

Products to include:

Scented Body Lotion ($4.19 to $10.85)
Spa Head Wrap ($7.47 to $24.08)
Facial Mist Spray ($8.32 to $11.28)

What is it? A box full of head-to-toe pampering goodies.

Why this is a great swag bag idea: This bag is a Treat with a capital “T,” a stash of spa-worthy goods people might not purchase from themselves but will certainly love getting from you.

Price: $59.99 – $93.35

Customizable? Yes

Where to get it: Spa Day Swag Bag Idea

24) Fitness & Recovery

Products to include:

Cool Rag ($4.23 to $5.64)
Fit Pack ($12.36 to $24.84)
Fitness Tracker ($38.17 to $51.30)
Exercise Band ($3.76 to $5.65)

What is it? Accessories for a complete workout, including a device you need to track your progress and a pack you need to carry your phone.

Why this is a great swag bag idea: This helps fitness enthusiasts not only continue their workouts but also measure and optimize them. They’ll thank you for helping them shake things up.

Price: $58.52 – $87.43

Customizable? Yes

Where to get it: Fitness & Recovery Swag Bag Idea

Swag Bag Ideas For Your Desk

People have limitless options when deciding what to put on their desk. The desk, the center of many peoples’ lives, is prime real estate. A desk-ready swag bag might just get your brand into one of those prime spots, where recipients will see your logo multiple times a day in their home office.

25) Mega Desk

Products to include:

Petite Bliss Plant ($34.37 to $78.92)
Cinema Box ($7.08 to $15.90)
Asobu Coffee Compact ($19.37 to $28.20)
Pop Pen Cup ($4.01 to $11.00)

What is it? A complete desktop decorating scheme in a bag or a box, all the accessories anyone needs to make any desk or even any table into a desk.

Why this is a great swag bag idea: Most of us work on desks every single day, and most of our desks could use a little sprucing. This bag gets the job done.

Price: $84.46 – $157.57

Customizable? Yes

Where to get it: Mega Desk Swag Bag Idea

26) Sanitized Workstation

Products to include:

KeySmart CleanKey ($25.84 to $33.25)
Antibacterial Wipes ($1.21 to $2.15)
Sanitizing Spray Pen ($1.17 to $1.51)

What is it? All the necessary tools to keep a workspace spic and span.

Why this is a great swag bag idea: After spending all day working at a desk, many people don’t feel like cleaning it. The items in this bag make it fast and easy to clean your desk and get on with life.

Price: $63.06 – $106.60

Customizable? Yes

Where to get it: Sanitized Workstation Swag Bag Idea

27) Modern Workspace

Products to include:

Dalton Wireless Charger ($40.36 to $60.35)
Nylon Pen Pouch 2 ($3.32 to $6.08)
12oz Stainless Steel Mug ($7.70 to $12.31)
Glass Desk Frame ($14.25 to $31.17)

What is it? Accessories that make even an antique mahogany desk look a little more modern.

Why this is a great swag bag idea: Even people who’ve already decorated their desks will love rotating in these modern touches.

Price: $58.00 – $95.02

Customizable? Yes

Where to get it: Modern Workspace Swag Bag Idea

28) Desk-Top Bar

Products to include:

Aviana Harlow Carafe ($34.99 to $140.85)
Bartenders Knife ($37.91 to $51.09)
Asobu Wine Kuzie ($16.37 to $24.99)
Porter Glass ($29.54 to $37.97)

What is it? A handy set of bar accessories that do double-duty as chic desk decorations.

Why this is a great swag bag idea: Anyone would love having a desk by day and a bar by night.

Price: $96.40 – $248.33

Customizable? Yes

Where to get it: Desk-Top Bar Swag Bag Idea

Swag Bag Ideas For The Kitchen

If the desk is the center of many peoples’ lives, then the kitchen is the heart. Swag items that earn a place on the counter or coffee station earn you oodles of brand recognition and goodwill.

29) Coffee Is My Life

Products to include:

Islip Mug ($7.19 to $31.62)
12oz Keepcup Thermal ($38.37 to $43.50)
Gourmet Coffee Bag ($7.17 to $11.86)
MiiR Coffee Canister ($32.49 to $44.27)

What is it? All things coffee—storage, serving, warming, and even actual gourmet beans.

Why this is a great swag bag idea: This bag is a coffee-lovers dream, with absolutely everything they need to store and enjoy coffee. It’s the perfect start or complement to a dream coffee station.

Price: $85.22 – $131.25

Customizable? Yes

Where to get it: Coffee Is My Life Swag Bag Idea

30) Breakfast Of Champions

Products to include:

Porter Bowl ($43.33 to $113.83)
Metal Cutlery To Go ($8.72 to $12.10)
Fruit Infuser Bottle ($11.68 to $20.09)

What is it? Kitchen accessories that turn any kind of breakfast of champions into one you can eat on the go.

Why this is a great swag bag idea: Breakfast is the most important meal of the day right? The items in this bag give people a chance to enjoy their breakfast in new places and in new ways.

Price: $63.73 – $146.02

Customizable? Yes

Where to get it: Breakfast Of Champions Swag Bag Idea

31) Grillmaster

Products to include:

Executive BBQ Set ($90.17 to $121.71)
Spice Rub Set Of 3 ($25.34 to $30.84)
8” Cast Iron Skillet ($25.63 to $36.00)
Corduroy Apron ($13.74 to $24.84)

What is it? A grab-bag of delights for anyone who can’t get enough of the grill’s sweet heat.

Why this is a great swag bag idea: Both seasoned grillmasters and novices will love using all these items to experiment with new grilling flavor sensations.

Price: $69.28 – $107.63

Customizable? Yes

Where to get it: Grillmaster Swag Bag Idea