Personalized email messages have a 26% higher open rate than generic messages, according to an Experian email market study.
It makes you wonder what happens when you take it a step further…
If personalized email is so effective, what about giving marketing gifts to your sales prospects?
Sales prospecting and marketing gifts aren’t necessarily a new way of grabbing a lead’s attention. However, direct-to-mail is an old-school tactic to stand out in the flood of internet marketing approaches your leads are practically inundated with.
Email, social media, and digital channels have made communication easier than ever, which means that it takes more effort to cut through the noise.
“88% of people claim that they remember the advertisers better if they received a promotional product from them.” — GoPromotional
No matter where you are in the sales cycle, a well-timed gift can make an impact.
Without further ado, check out the best sales prospecting and marketing gifts to highlight your brand in 2021!
What are Sales Prospecting and Marketing Gifts?
Sales prospecting and marketing gifts are promotional items that are given with the hopes that they’ll encourage recipients to become customers, clients, or partners of your brand. A great branded gift has the power to be used on a consistent basis by the recipient. They can also become a very effective tool for marketing and advertising to other potential customers and clients.
Whether your primary goal is to promote sales prospecting and lead generation, or more larger brand awareness — sending a personalized or high quality gift can make a tremendous impact.
What are the Benefits of Sales Prospecting and Marketing Gifts?
The benefits of sales prospecting and marketing gifts are:
- Increased sales
- Stronger B2B relationships
- Improved brand image
- Better lead generation
- Greater customer loyalty
Marketing Gifts for Clients
“For custom promo”
Concierge Custom Marketing Gift Boxes are expertly-curated corporate gifts without the corporate feel. Every item in each box is chosen based on a few simple questions: Does it make the recipient’s life better and will they be happier and more productive? Concierge is always a YES!
Why this gift is an effective marketing gift: Whether you’re gifting a small, medium, or large group, you can set a budget, pick out your package, and ship via one easy-breezy solution. With wine, electronics, productivity tools, better-for-you snacks, drinkware, and swag, your prospects will be ecstatic to get one of these custom marketing gifts.
Price: Connect with Caroo for custom pricing
Find it here: Concierge Custom Marketing Gift Boxes
Pro-tip: Caroo donates meals to families in need for every box delivered. *$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Over 17 million meals delivered and counting!
“To travel in-style”
The Frequent Flier Pack is a perfect way to equip prospects for a getaway. This TSA-friendly travel pack helps them work from anywhere or relax everywhere — depending on their mood.
Why this gift is an effective marketing gift: This luxe care package includes an Onyx Bottle, die-cut stickers, a waterproof toiletry case, Bolt Organic Energy Chews, and earbuds – wireless charging pad combo tech.
Find it here: The Frequent Flier Pack
“For a brave new paperless, card-less world”
The Purewrist Payment Bracelet is a wearable payment bracelet to help prospects go wallet-free. Now they aren’t going to have to worry about carrying cards, cash, or other valuables. Plus, it’s encryption secured, FDIC-insured, waterproof, and doesn’t need to be charged.
Why this gift is an effective marketing gift: A free mobile app lets your potential clients and leads download money from existing bank accounts and cards, check their balance and transaction history, and send and receive money.
Find it here: Purewrist Payment Bracelet
“For a holiday gift that shows you care”
The Personalized Table Clock is an antique desk clock that can be inscribed with up to 100 characters so you can effortlessly add a special message for your prospect!
Why this gift is an effective marketing gift: These personalized compasses and clocks are ideal promotional gifts because they ensure every lead knows that you’ll value their trust.
Find it here: Personalized Table Clock
B2B Marketing Gifts
“Personal care for your prospects”
The Thank You Pack is the custom care package for superior lead generation. As the name suggests, the Thank You Pack is also the ultimate way to say, “Thanks for doing business with us” if it’s an existing client.
Why this gift is an effective marketing gift: This super cool B2B gift box comes with die-cut stickers, insert cards, custom knit socks, Raaka Brooklyn chocolate, and custom mailer bags.
Find it here: The Thank You Pack
Pro-tip: Start up an email campaign. If you’re searching for B2B marketing ideas. Generate an e-newsletter to distribute to your list of subscribers on a monthly basis. Make your newsletters concise with specific calls to action. Need some creative energy for starting an email campaign? Check out The Assist
“The ultimate desk accessory”
The Neoprene Snap Laptop Sleeve is the compact, lightweight (yet still) heavy-duty laptop sleeve for keeping your potential customers’ precious electronics safe.
Why this gift is an effective marketing gift: Simply snap the laptop sleeve shut to protect documents and anything else they can fit in it.
Price: $14.77 to $24.32
Find it here: Neoprene Snap Laptop Sleeve
“For a mental health giveaway”
Why this gift is an effective marketing gift: The Mindfulness Box features a gel pen, a stress ball, a stone pocket journal, a 20oz tumbler, and superfood health snacks with super satisfying flavors.
Price: $50.95 to $59.95
Find it here: Mindfulness Box
“For a simple yet effective client gift”
The Leather Journal is a 100% genuine leather travel notebook. This pocket journal is handmade — cut, dyed, and stitched without machines.
Why this gift is a good marketing gift: The Leather Journal has 2 credit card sleeves, 2 sleeves for bank cards and identification, and lined white paper or blank white if you opt for it instead. In a nutshell, the Leather Journal is a perfect gift for prospects because they’ll have every reason to actually use it.
Find it here: Leather Journal
Personalized Marketing Gifts
“High-quality sound for high-quality prospecting”
The Personalized Speaker is a cherry wood-wrapped personalized Bluetooth speaker. Each one can be customized with company logos, slogans, or any other text you can think of!
Why this gift is an effective marketing gift: Simply send photos or whatever images you want printed on the speaker and it’ll be done!
Find it here: Personalized Speaker
Pro-tip: Address How Your Customers Are Feeling. People prefer personal advertising and back away from gimmicks. Show your customers that you really care about them by addressing their feelings. This may mean a targeted FAQ page on your website.
“Because what’s good for them is good for you”
Who doesn’t want to be healthy and indulge on delectable foods at the same time? Good For You Goodies is the energizing superfood snack pack chock full of nutritious treats!
Why this gift is an effective marketing gift: Good For You Goodies features organic dried mango, a raspberry seed-based bar, all-natural nut mix, small-batch farm-fresh jam, a wild blueberry and pistachio granola bar, heritage white Sonoran crackers, and much, much more.
Find it here: Good For You Goodies
“A marketing gift for marketers”
The Memo Pad & Card Holder is an RFID protected vinyl card holder to keep your prospects and their valuable information safe. They can attach the Memo Pad & Card to briefcases for fast access, too!
Why this gift is an effective marketing gift: With a clasp closure and enough room for 20 business cards, this custom accessory will make leads feel extra special — especially when you deboss or print something just for them on it.
Price: $6.61 to $25.80
Find it here: Memo Pad & Card Holder
12. Happy Hour Box
“The happy-making gift set”
The Happy Hour Box is the ultimate icebreaking promotional item. This virtual happy hour box packs everything your potential partners, clients, or customers need to host a party of their own.
Why this gift is an effective marketing gift: It comes with delicious snacks and work life balancing goods such as a wine tumbler, a cocktail kit, a party horn, a greeting card, and much more.
Price: $50.95 to $59.95
Find it here: Happy Hour Box
Inexpensive Marketing Gifts
13. Many Thanks
“Goodies for gratitude!”
Many Thanks is the food gift box of gratitude-packed goodies! These mouthwatering treats support sustainable labor, food banks, and handmade practices.
Why this gift is an effective marketing gift: Many Thanks features vanilla shortbread cookies, a truffle bar, and small-batch salted caramel popcorn.
Find it here: Many Thanks
14. Snack Box
“The yummiest business gift they’ve ever had”
The Snack Box is a wide-ranging mix of incredibly tasty snacks curated for your prospects’ total satisfaction.
Why this gift is an effective marketing gift: With bars, jerky, sweets, and much more, this 15-snack food box is already a no-brainer. But it also goes to a good cause, having led to the donation of more than 17 million meals through Feeding America.
Price: $24.95 to $29.95
Find it here: Snack Box
“Brand awareness pad”
The Leather Pocket Notepad is the perfect pad-pen combo for jotting down lists, thoughts, and ideas! This prospect gift boasts 50 pages of compact writing space.
Why this gift is an effective marketing gift: This fun gift idea can be monogrammed or engraved with pretty much any message or image you can conjure up!
Find it here: Leather Pocket Notepad
Pro-Tip: To ensure your present resonates and feels personalized, try adding a handwritten note.
16. Jotter Pen
“The perfect promotional pen”
The Jotter Pen is a soft touch pen with a variety of color options. You can choose from camel, sangria, coral, pink, banana, orange, teal, citron, lilac, powder, and purple.
Why this gift is an effective marketing gift: Your prospects will love this customizable pen. Go the extra mile and pair it with one of the journals on this list to really swag them out!
Find it here: Jotter Pen
Unique Marketing Gifts
17. Amplify Box
“For amplifying your brand message”
The Amplify Box is a 14-snack snack box that supports BIPOC, Latinx, and women-founded brands.
Why this gift is an effective marketing gift: Besides providing your future customers with better-for-you snacks from brands such as Tosi, Taali Foods, Spudsy, Kibo Foods, JanaBanana, and much more, every box delivered donates a meal to Feeding America.
Price: $31.95 to $37.95
Find it here: Amplify Box
18. The Sample Pack
“A sample of your brand for the holiday season”
The Sample Pack is the preset swag pack curated specially to help you stand out from your competitors. Each care package will give the recipients a taste of what your company has to offer, which will ultimately leave them wanting more.
Why this gift is an effective marketing gift: The Sample Pack includes a unisex tee, custom knit socks, a journal, die cut stickers, a soft touch pen, an H2Go Silo tumbler, and insert cards.
Find it here: The Sample Pack
19. Unplugged Box
“Unwind, unplug, reset”
Leads go off of an impression. The Unplugged Box is sure to leave a strong one. Everything included in this sales prospecting gift is curated to help leads have fun.
Why this gift is an effective marketing gift: The Unplugged Box features a gradient puzzle, a deck of playing cards, an enamel mug, healthy snacks, and a coffee & cedarwood candle to freshen up any space with fragrant aromas.
Price: $50.95 to $59.95
Find it here: Unplugged Box
“A lead generation gift for lead generators”
Why this gift is an effective marketing gift: This stainless steel lead generation gift can hold ID cards and credit cards. In fact, it holds up to 20 business cards!
Find it here: Engraved Business Card Holder
Sales Prospecting Gifts
21. Sips + Snacks
“A marketing gift bestseller”
While you might not be able to wine and dine every single prospect, the Sips + Snacks Box is about as close as you can get.
Why this gift is an effective marketing gift: This bistro-in-a-box comes with wine and tasty snacks that are sure to leave a good taste in your leads’ mouths and help you win their business.
Price: $59.95 to $63.95
Find it here: Sips + Snacks
“A promo gift with major 007 vibes”
The Engraved Wood Box is a custom-designed engraved wooden ballpoint pen with a USB flash drive. Whether you’re gifting leads at a trade show or through a business giveaway, they’ll be pleasantly surprised to notice that this isn’t a run-of-the-mill pen or a flash drive. Instead, by combining both into one, they’ll end up with a Bond-level gadget.
Why this gift is a good marketing gift: The wooden USB can be customized with a logo and other optional personalizations.
Find it here: Engraved Wood Box
“A travel-friendly tech gift everyone can use”
The Wireless Travel Mouse is the travel-friendly computer accessory for working on planes, trains, and everywhere your client goes! The kind of sales gift that your employees, existing clients, and prospects can all find useful when they are on the move.
Why this gift is an effective marketing gift: Optical tracking, wireless connectivity, a USB receiver, and auto power-off all add up to the best mouse for digital nomads and jet setting clientele.
Price: $17.35 to $26.98
Find it here: Wireless Travel Mouse
People Also Ask These Questions About Marketing Gifts
Q: What makes the best business marketing gift in 2021?
- A: The best business marketing gifts stand out in a noisy prospecting and lead generation arena. Quality matters. Personalization and customization also help generate leads. These days, lead gen pros go beyond gifting tote bags, keychains, t-shirts, and water bottles.
Q: How do you order sales prospecting & marketing gifts?
- A: Plenty of companies make ordering sales prospecting and marketing gifts a breeze. However, some specialize in it and would probably be the best route at ensuring your marketing gifts are done right.
Q: Can you personalize marketing gifts?
- A: Yes, you can personalize marketing gifts and some companies focus entirely on marketing gift personalization and custom swag.
Q: How much should marketing gifts cost?
- A: A marketing gift can cost a lot or a little. A large part of how much you should spend on a marketing gift depends on your budget. If you believe you’ll see a return on your investment, then figure out what amount you should spend to actualize that belief.
Q: Can I put logos on marketing gifts?
- A: Absolutely! Putting logos on marketing gifts is quite common and is pretty easy to do — especially with the help of a custom branded swag company. If you are looking for some ideas to order the right marketing gift for your business — check out our list here.