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12 Best Employee Recruitment Strategies For Managers: Tips and Techniques for Hiring Quality Candidates & Talented Employees

By May 30, 2023 June 8th, 2023

Hiring and retaining top talent is one of the most important objectives for businesses — and one of the most challenging.

The data continues to show that the caliber of candidates matters and that the best investment you can make is in your people.

While new technologies and ways of thinking have opened up global talent pools, the competition for star candidates is as fierce as it’s ever been.

Best Recruitment Strategies

To get ahead and secure elite employees, we’ve created a thoroughly thought-out selection of the best recruitment strategies for managers.

“According to a Monster global report, 9 out of 10 employers are struggling to fill jobs— with 29% of employers agreeing that the skills gap has increased year on year.” — Recruitee Click To Tweet

This complete guide about the best recruitment strategies for managers features recruiting tips and techniques for hiring quality candidates and talented employees.

So without further ado, super-charge your hiring process from recruiting to hiring to onboarding and beyond!

In a hurry? These are some of our favorite recruiting software systems to attract talent this year:

Greenhouse 👩🏽‍💻 The hiring operating system for people-first companies Visit Greenhouse
Pinpoint 🧲 Attract, hire, and onboard top talent to your organization Visit Pinpoint
Willo 🎥 Use video interviews to make smarter decisions & screen qualified candidates Visit Willo
BambooHR 🔍 Evaluate candidates effectively from over 1500 job boards Visit BambooHR
ClearCompany 🙋🏻‍♀️ Hire more top talent aligned with your company’s culture and vision ClearCompany
👉 Compare more HR-vetted and approved options here

What is an employee recruitment strategy?

An employee recruitment strategy is a plan for attracting and hiring employees for your company to onboard the best available talent and fit for the positions on your team.

A well-planned employee recruitment strategy should include a crystal clear understanding of your organization’s needs along with a plan for reaching and engaging potential candidates.

Employee recruitment strategies can include a variety of elements, but most typically have job analysis, recruitment channels, candidate screening, and offers and negotiations as key parts of the process.

Of course, each organization’s candidate recruitment strategy will look different from another organization’s. This is because a job recruiting strategy needs to be tailored to the particular needs of your company.

Why is employee recruitment important?

Recruiting employees is crucial for organizations to succeed and grow. This is because it allows companies to find competent professionals with the necessary skills and expertise for specific positions.

Recruitment creates opportunities for companies to promote diversity and inclusion by seeking applicants from different backgrounds, perspectives, and experiences.

Additionally, a successful recruitment process helps companies choose candidates who share the same company culture and values, which can lead to a positive and efficient work atmosphere. Well-thought-out recruitment techniques assist organizations in staying competitive by consistently adding new talent and keeping up with industry advancements.

The benefits of optimizing your employee recruitment methods include:

✅ Higher quality hires – To attract the best candidates with the right qualifications and cultural fit, companies can optimize their recruitment methods. This can be achieved by using targeted job descriptions and thorough interview processes to evaluate candidates and ensure they meet the organization’s requirements.

✅ Improved time-to-hire – By using technology like applicant tracking systems and automated screening tools, organizations can make their recruitment processes more efficient. This helps to reduce the time it takes to fill vacant positions and identify the best candidates more quickly.

✅ Cost savings – Reducing hiring costs like advertising fees and agency charges can be achieved by optimizing recruitment methods. You can use cost-effective channels, such as online job boards and social media platforms, to access a larger pool of candidates without spending too much money or wasting HR resources.

✅ Enhanced diversity and inclusion – Creating a workforce that is more inclusive and innovative is possible by leveraging inclusive recruitment strategies. One effective strategy is to use blind resume screening and diverse interview panels to prevent unconscious bias and ensure equal opportunities for all candidates.

✅ Increased employee retention – Organizations need to use effective recruitment methods if they want to keep their employees for the long term. This includes finding candidates who are a good match for the role and company culture.

To improve retention rates, make sure to communicate expectations clearly during the recruitment process and offer thorough onboarding to help new hires become integrated into the organization smoothly.

12 Unique Recruitment Strategies To Attract & Find Qualified Candidates

  1   Use a variety of job boards

Courtesy of Jobboardfinder

By using different job boards, companies can increase the exposure of their job postings and reach more potential candidates, including those from diverse backgrounds and demographics. This also helps target specific geographic areas or markets for recruitment efforts, drawing from local talent pools.

Why we love this way to recruit employees: To better target and attract candidates with specific skills and experience, it’s useful to find job boards that are specialized for your industry or niche.

Increase your chances of finding the right candidates for your organization by exploring diverse talent pools!


  2   Familiarize yourself with your ATS software


You might be asking yourself — what is an applicant tracking system?

Applicant tracking systems (ATS) are tools that help recruiters save time by automating and streamlining candidate screening and tracking processes.

These systems use features like keyword-based filtering and resume parsing to identify qualified candidates quickly. ATS systems centralize candidate data, making it easier for recruiters to access and review applicant profiles, resumes, and communication history.

They also enable better collaboration among hiring teams by facilitating seamless communication, feedback sharing, and candidate evaluation.

Why we love this way to recruit employees: ATS systems offer a consistent and organized approach to hiring, ensuring adherence to legal and regulatory guidelines, as well as generating useful data, and reports regarding recruitment metrics.

Simplify candidate management, automate workflows, and ensure a more efficient and organized recruitment experience with ATS software!

These are some of our favorites:

Greenhouse 👩🏽‍💻 The hiring operating system for people-first companies Visit Greenhouse
Pinpoint 🧲 Attract, hire, and onboard top talent to your organization Visit Pinpoint
Willo 🎥 Use video interviews to make smarter decisions & screen qualified candidates Visit Willo
BambooHR 🔍 Evaluate candidates effectively from over 1500 job boards Visit BambooHR
ClearCompany 🙋🏻‍♀️ Hire more top talent aligned with your company’s culture and vision ClearCompany
👉 Compare more HR-vetted and approved options here


  3   Implement an employee referral program

A company can improve its recruitment efforts by implementing an employee referral program. This program allows the company to reach a wider pool of potential candidates by using the existing network of employees and their connections.

To encourage employee participation, the company should offer attractive rewards for successful referrals.

Why we love this way to recruit employees: These programs help find candidates who match the company culture and values. It’s important to provide clear guidelines for referrals so that only qualified candidates are recommended. This can save time for recruiters, as referred candidates are already screened by employees. Referral programs can also save money by reducing the need for outside recruitment agencies or costly ads.

Implement an employee referral program to boost your talent acquisition by leveraging the power of your network!


  4   Notify your company’s network via Social Media

Recruiters can use social media platforms to find a diverse group of potential candidates and target specific demographics, industries, or skill sets. These platforms also allow companies to showcase their culture and attract candidates who share their values.

Social media recruiting also promotes two-way communication and relationship building, as recruiters can answer questions and share job opportunities in real-time.

Why we love this way to recruit employees: Recruiters can use social media recruitment marketing to access data and insights. This allows them to assess how well their recruitment campaigns are performing, determine levels of engagement, and make informed decisions based on facts. Additionally, social media makes it easier for employees to advocate for their organization and participate in referral programs. Current employees can share job postings and recommend their company to their personal and professional networks.

Use social media platforms such as LinkedIn, Facebook, and Twitter to interact with potential candidates!


  5   Utilize a video interview software

Asynchronous video interviews

Video interview software can improve the recruiting process by enabling remote interviewing and connecting companies with candidates worldwide. This recruitment technique expands the talent pool, saves travel costs, and allows for the assessment of non-verbal communication, body language, and presentation skills.

Video interviews also enable multiple interviewers to participate at once or review recorded interviews later.

Why we love this way to recruit employees: Video interview software can help to make the recruitment process quicker and more efficient by speeding up the initial screening process and reducing the number of in-person interviews required for early-stage candidates. Combining video interviews with other assessment methods such as virtual assessments or online tests allows you to create an all-encompassing evaluation process that effectively identifies top candidates. To ensure consistency in your evaluations, make use of features like scoring and rating systems that are present within the video interview software.

Add another dimension to your recruiting process with video interviewing software!

Willo 🎥 The cost-effective way to screen candidates at scale Visit Willo
Hireflix 👩🏽‍💻 Hire better people with professional video interviewing Visit Hireflix

📋 Improve the experience for candidates & new hires with collaborative hiring

Visit myInterview
SparkHire 🔍 Unlock your interview capacity and boost collaboration Visit SparkHire
Zoho Recruit 👩🏽‍💼 Match the right candidate to the right role Visit Zoho


  6   Put the salary in your job description


Courtesy of LinkedIn

Adding salary information to the job posting can enhance the hiring procedure for companies. It helps to attract qualified candidates who meet the salary requirements and are genuinely interested in the job.

This saves time for both recruiters and applicants by avoiding futile interviews or discussions if the salary doesn’t match the expectations of the candidate. It simplifies the negotiation process as candidates get a more transparent idea of the compensation offered, reducing the possibility of confusion or misinterpretation.

Why we love this way to recruit employees: Adding salary details in the job description enables organizations to effectively handle their recruitment costs and allocate resources as necessary. This notifies potential candidates of the salary range, which can encourage them to apply and continue with the hiring process. Make sure to regularly evaluate and adjust the salary information to remain competitive and in line with market standards.

Improve your recruitment process and attract high-quality candidates by adding salary information to your job postings!


  7   Spend time on your job description

Spend Time on Job Description

Having a clear and concise job description is important to attract qualified candidates by effectively communicating the job responsibilities, qualifications, and expectations.

A well-written job description provides accurate and comprehensive details which can help reduce the number of applications received from unqualified candidates. Another benefit of a good job description is that it can help showcase the company’s culture, values, and mission, which can potentially attract candidates who are aligned with the organization’s ethos.

Why we love this way to recruit employees: To avoid any confusion or mismatches regarding job responsibilities and fit, it is important to have a well-written and thorough job description. Take the time to proofread for clarity, grammar, and consistency to present a professional and error-free image of the organization.

Take the extra time to spruce up your job descriptions and make them informative yet engaging!


  8   Keep your company’s Careers page up to date

Join Our Team

Maintaining an updated careers page for your company is essential for improving recruitment efforts. This page should contain accurate information about current job vacancies so that potential candidates in the middle of a job search are aware of the opportunities your organization has available.

Why we love this way to recruit employees: An updated page also shows that your company is committed to finding and investing in top talent for its recruitment process. It showcases culture, values, and unique selling points, helping you attract candidates who share your mission and vision.

Keep your recruiting current and competitive by updating your careers page!


  9   Institute a campus recruitment chair to communicate with local universities

Creating a position for a campus recruitment chair will help you build better relationships with nearby universities. This person will focus on making sure you communicate well with academic institutions in the area. They will build and maintain connections with university career centers, faculty, and student organizations to help you recruit more effectively.

Why we love this way to recruit employees: The campus recruitment chair will arrange campus visits, career fairs, and information sessions. They will share important information about your organization’s culture, opportunities, and requirements. Their goal is to improve your presence and attract the best candidates from the local universities.

Set up a campus recruitment chair to have a positive presence at colleges!


  10   Use your team members during the interview process

Executive Assistant and Administrative Assistant

When recruiting, it’s beneficial to involve your team members in the interview process. Have them screen candidates so you can evaluate them more efficiently and identify top contenders. Furthermore, ask for their input on candidates after the interviews to gain a variety of perspectives and make informed hiring decisions as a team.

Why we love this way to recruit employees: Enabling team members to conduct brief interviews with candidates helps them evaluate how well the candidate fits in with the team’s culture and assess how they will work with others. This inclusive method improves the overall assessment process and encourages team involvement and responsibility in the hiring process, resulting in better hiring outcomes and new employees.

Tap into your team’s talent to vet potential hires!


  11   Promote diversity and inclusion initiatives

DEI Matters

Courtesy of

Integrating diversity and inclusion initiatives into your recruitment strategy offers several advantages. It communicates to potential candidates that your organization appreciates and encourages diversity in all its facets.

This can expand the range of eligible applicants with various backgrounds, experiences, and viewpoints. By actively advocating diversity and inclusion, you generate a more receptive and inclusive workplace culture that stimulates teamwork, ingenuity, and inventiveness.

Why we love this way to recruit employees: Demonstrating your dedication to diversity and inclusivity can boost your company’s image, making it an appealing employer for candidates looking for welcoming work environments. Research suggests that teams with a range of backgrounds and perspectives tend to perform better than those without diversity, due to the variety of ideas and problem-solving methods they can offer.

Expand the talent pool with a focus on DEI for unbiased access to the best talent!


  12   Review and update your process

Mentor employees and set up processes for additional training and development

Regularly reviewing your recruiting strategy can help you identify areas that need improvement, such as job descriptions, outreach methods, and the interview process.

Why we love this way to recruit employees: This recruiting strategy can lead to improved candidate experiences, streamlined recruiting plans, and better decision-making through data analysis.

Refine and iterate on your processes to get and maintain your edge!


Tips For Employee Recruitment


1) Clearly define job expectations and requirements – By regularly reviewing your recruiting strategy, you can identify areas that may require improvements, such as job descriptions, outreach methods, and interview processes. This can lead to better candidate experiences, streamlined recruiting processes, and data-driven decision-making.

2) Develop a compelling employer brand – A compelling employer brand showcases your company’s culture, values, and perks, which in turn draws in high-quality candidates who align with your organization’s goals and aspirations.

3) Utilize diverse recruitment channels – To reach more potential candidates, utilize different recruitment channels such as job boards, social media platforms, professional networks, and industry-specific websites.

4) Implement structured interview processes – Develop a standardized interview procedure that combines behavioral, situational, and technical questions. This will help evaluate candidates fairly and impartially, resulting in informed hiring choices.

5) Provide a positive candidate experience – Ensure that you prioritize the candidate experience during the recruitment process to improve your employer brand and attract and retain top talent. For example, maintain prompt communication, personalized interactions, and transparent procedures.

People Also Ask These Questions About Employee Recruitment Strategies

Q: What are some examples of recruitment strategies?

There are a variety of effective recruitment strategies that organizations can use, such as posting targeted job advertisements on social media platforms, participating in campus recruitment events with local universities, offering employee referral programs, using networking sites like LinkedIn, and hosting virtual career fairs or online job portals to reach more candidates. These methods can help organizations find more qualified candidates and increase their visibility to potential hires.

Q: What are the most successful recruitment strategies

Recruitment strategies that are effective for an organization depend on its industry, size, and hiring needs. Common strategies include creating a positive employer image, establishing a good employee referral program, using technology and data analysis for targeted hiring, and partnering with industry-specific groups.

Q: How do you create an employee recruitment plan?

To create an effective employee recruitment plan, you should evaluate your organization’s current and future hiring needs, identify the ideal candidate profiles, choose recruitment channels and strategies, set timelines and budgets, establish evaluation criteria, and develop a comprehensive plan that covers the entire recruitment process from sourcing to onboarding. Remember to periodically review and adjust your plan according to your organization’s goals to establish a successful recruitment strategy.

Q: How do you measure the success of your employee recruitment strategy?

You can use various metrics to evaluate the effectiveness of your employee recruitment strategy. These include the quality of new hires, the time it takes to fill job openings, recruitment costs, the percentage of applicants who become employees, and candidate satisfaction with the hiring process. Comparing these metrics to industry benchmarks can help you identify areas for improvement and make more informed hiring decisions in the future.

Q: What are the five recruitment strategies or methods?

There are different approaches to recruitment, but five popular methods are job board postings, employee referrals, direct sourcing, recruitment agencies or headhunters, and social media recruitment. These strategies have unique benefits and are aimed at specific audiences, enabling companies to tap into varied talent pools and enhance the probability of discovering ideal candidates for their vacant roles.

Q: How do I improve my employee recruitment strategies?

To improve employee recruitment strategies, continuously evaluate and adapt them. Begin by analyzing recruitment data to identify areas for improvement. Then implement changes, including refining job descriptions, improving candidate screening processes, using new recruitment channels, enhancing employer branding initiatives, and seeking feedback from hiring managers and candidates to optimize the recruitment experience. Regularly review and adjust your strategies based on insights and feedback to effectively attract and retain top talent.

Q: What are some effective recruitment methods for hiring talented employees?

You can hire talented employees through effective recruitment methods such as networking events and industry conferences to find potential candidates. You can also use professional online platforms like LinkedIn to connect with people. Additionally, you can run targeted employer branding campaigns that highlight the unique opportunities and benefits that your organization offers. These approaches can help you attract skilled individuals who may not be actively looking for jobs but are interested in exploring new opportunities.

Q: How can you use recruitment methods to streamline hiring?

Streamlining hiring can be done with recruitment methods like using an applicant tracking system (ATS) to automate the application process, using structured interviews with standardized evaluation criteria, and using pre-employment assessments or skill tests can be implemented.

Q: What recruitment techniques can you use to set your company apart from the competition?

If you want your company to stand out in the hiring process, try showing off your company culture and values by building a strong employer brand, offering competitive pay and benefits, and providing chances for career advancement. It’s also important to create a positive experience for candidates with personalized communication and a smooth recruitment process. These recruitment techniques can help your company become an attractive employer to job seekers.

Q: What are some unique ways to recruit employees?

Use innovative recruitment strategies such as hosting virtual job fairs or career events, incorporate gamified assessments or challenges to evaluate candidates’ skills, and use video interviews or resumes to get a more dynamic view of candidates. By utilizing these recruiting methods, your organization can provide an engaging and unique experience for prospective hires to set them apart from others.

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